The numbers are staggering! According to Experian Marketing Services, Internet users spend 27% of their time on social networking. We all know over 1 billion people use Facebook. And Pinterest is skyrocketing. Importantly for online marketplace sellers, global social commerce revenues are forecast to go from $9 billion in 2012 to $39 billion in 2015.
To quote Seth Godin, “How can you squander even one more day not taking advantage of one of the greatest shifts of our generation?” Well, I don’t believe that you can say any one thing is right for everyone…except eating and drinking. But what can be said is that everyone should learn about it and determine if it’s right for your business and what you’re selling.
So what is social media marketing? It’s many things:
- Social listening – to those you want to sell to, your customers, your competition
- Publishing – providing content of value to those you want to be aware of your company and products
- Customer service – responding to customer issues and requests
- Social commerce – selling products and services
Let’s look at the social commerce area specifically. There are plenty of challenges. It can be overwhelming and confusing. If you haven’t started yet, it’s tough to figure out where to begin. If you have started, you might not know what to do next or understand if it’s working.
There’s a new social media marketing tool called Social Beacon to help. It’s designed specifically for online marketplace sellers. Social Beacon lets you:
1) Easily promote your eBay, Amazon, or Etsy products across social networks like Facebook and Pinterest
2) Measure the results so you’ll know what works
3) Save time with simultaneous and scheduled posts…and more.
Plus we provide guidance to help you learn what you can do to create successful social marketing campaigns. You’ll be sharing your first item in 5 minutes.
And it’s completely FREE.
Learn more from our friends at PageMage.com!
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